The Most Important Plan You'll Ever Make
Creating an effective, well-thought strategic plan is a lot of work; it can take organization months to accomplish. This is why many small business owners shy away from creating a plan, because they’re just too busy with their day-to-day operations to make the time.
Here is the beauty of the strategic plan and why you need one: It is a blueprint for your future success, and once it is finished you don’t have to worry any more if you’re on the right track…you’ll know.
This is the first in a series of articles about creating a marketing plan. There are hundreds of books, ideas, and theories out there. My insight is meant to give you useful tools on how you can create an effective marketing plan in a few simple steps. My goal is that you at least start thinking proactively about your business.
Stay tuned for:
- Step One: Write one really great sentence.
- Step Two: S.W.O.T.T.
- Step Three: Opportunity Analysis
- Step Four: S.M.A.R.T.
- Step Five: Creativity
- Step Six: Execution
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